In this video, I’ll show you how the Restobox Marketing App — Opportunities / Lead Tracking feature helps you get better results from your Google Ads.
Every call and form submission from your ads automatically enters your pipeline under Lead Required. Your job is simple: as you work each lead, drag it through the correct stages—answered, site visit booked, quote sent, waiting for deposit, and finally Paid / Can Start.
Every lead must finish as either Won, Lost, or Abandoned.
Why this matters:
Each time you update a lead, the app sends that signal back to Google. This tells the algorithm which clicks turn into real revenue—so Google can focus on higher-quality prospects and waste less of your budget on the wrong ones.
There’s one more step:
Inside each opportunity, add a rough estimated value. It doesn’t need to be exact. This helps Google prioritise the types of leads that bring you the most revenue.
So your two tasks are:
- Move every lead through the pipeline and select the correct outcome.
- Add an approximate value to each opportunity.
These small actions—about 10 seconds each—dramatically improve your Google Ads performance because Google finally understands who your real paying customers are.
That’s how the Restobox Marketing App turns simple lead updates into smarter, more profitable advertising.